MARKETING / BRAND STRATEGY & EXECUTION – From ideation and strategy to tactical implementation, I have been the marketing and brand voice for growth and transformation: launch of a branded content business for 1895 Films—an Emmy and Peabody Award-winning production company, including growth strategy, transformation of marketing platforms, and delivery of new business (consulting and SVP roles) creation of a distribution marketing ecosystem that positioned Smithsonian Channel as a must-have content brand for streamers (VP role) design and delivery of a go-to-market roadmap that elevated subscriber acquisition for the SHOWTIME streaming service; work included account management, data analysis, campaign launch and management, and event production (consulting role).

STRATEGIC PARTNERSHIPS – A natural relationship builder, I have led business development efforts and have created mutual partnership value for numerous B2B and D2C brands.

EXPERIENTIAL & EVENT MANAGEMENT – In every role, I have created and orchestrated in-person opportunities for clients and consumers to experience the brand. Among my favorites is our work to develop and present Smithsonian Channel’s 6-year documentary screening tour at museums nationwide.

PROJECT MANAGEMENT – Clients and colleagues come to me because they know I have the grit, relationships, and work ethic to get things done. I have overseen agency partners, freelancers, and in-house creative teams—always with a focus on budgets and timelines.